Web Site Optimization

A content-rich career site is vital, no question. But there’s not much point to having a good one unless it can be found on the major search engines. This is where search engine optimization (SEO) comes into play. We’ll help you improve the volume or quality of traffic to your site via natural search results.

SEO analysis and implementation

Our team of experts lives and breathes the best practices of SEO. As we develop your site, we’ll edit content and HTML coding to ensure that search engines recognize your site, opportunities, and initiatives.

Here’s what Shaker will do for you: 

• Assess your current career site and develop an SEO strategy to improve its performance on the search engines through keyword research, back linking, indexing, and other technical steps.

• Build an optimized microsite/jump page that retains your employer brand and is designed for the search engines to increase job seeker traffic.

• Incorporate SEO tactics to ensure search engine-friendly site designs, menus, content management systems, images, videos, or other elements have been optimized for purposes of search engine exposure.

• Implement a strategic search engine plan by combining SEO techniques/best practices with an SEM campaign to help increase online exposure and capture quality candidates.