Social Media

Social media is here to stay. Hundreds of millions of people worldwide (and counting) call themselves Facebook users. The rate at which people create and consume user-generated content continues to increase daily.

But what impact do these trends have on how companies should approach recruiting and retaining top talent? The answer is a significant one.   

Interact with candidates in new and meaningful ways.

Social media is a forum for people to engage with your organization, creating a transparent relationship that emphasizes conversation over “corporate speak.” By effectively using social media, you can attract and keep right-fit individuals—people who understand your culture and goals, and who want to contribute to your success.

With seemingly an unlimited number of options to choose from, where does one even begin to determine how to utilize these tools? 

From planning to development, through implementation and measurement

Shaker can navigate your organization through the ever-evolving social media space and help you harness its power to achieve your recruitment and business goals. At the outset, it’s imperative to establish clear objectives as a foundation for your social media foray.

Here’s what Shaker can provide to assist you with building an effective social media strategy:

  • Employer branded, creative design and development of devoted Careers presence on social sites, including Facebook, Twitter, YouTube, LinkedIn, Ning, and niche sites, among others.

  •  Social media campaigns (PPC campaigns within the social sites) to drive awareness, interest, and engagement with your organization.

  • Enhanced communication, community-building and engagement initiatives:

    • Social blogging campaign    
    • Authority blog
    • Online brand reputation management
    • Custom application development
    • Video optimization and syndication
    • Social bookmarking campaign
    • Photo sharing campaigns
    • Blog writing service 

Not convinced you need to be there? Consider the potential upside.

  • Elevated brand awareness

  • Increased candidate referrals?

  • Increased loyalty: giving helpful advice and having two-way discussions ?

  • Increased trust and relationship building through community building?

  • Substantial viral effects support word-of-mouth recruitment marketing

  • Search optimization: multiple locations of content and credibility that are link-centric ?

  • Blogs grow and so does influence, interest, referrals, etc. ?

  • Relatively inexpensive implementations?