Search Engine Marketing and Optimization

The quest for top talent has taken to the search engines. Several million job-related searches are conducted daily. Smart companies are optimizing their presence in this realm—fostering their employer brands and conveying their hiring needs to a targeted audience among these millions.

Maximize visibility. Reduce costs. Drive traffic directly to your careers site.

When it comes to search engine best practices, we get it. Collaborate with our teams to investigate your competitive niche, brand, Web site goals, hiring objectives, and current search engine presence.

 

Search Engine Marketing

Get premium positioning on the first page of search results. How? Use keywords to sponsor links that appear above and to the right of the results.

The best part? You pay for performance—that is, when people actually click on your ad.

What Shaker will do for you:

  • Keyword development
  • Competitive landscape research
  • Ad copywriting
  • Daily bid management and campaign optimization
  • Advanced tracking and reporting
  • Campaign analysis
  • Reach active and passive candidates

 

Search Engine Optimization

Want people to go to your Web site? Then you want to show up in search results. Use search engine optimization (SEO) to achieve higher rankings in the organic search results. With a smart SEO strategy, you can link people to your site right from the search engine—yielding better-quality responses and users more engaged with your site’s content. That’s why an SEO component is key to any online strategy.

Let’s collaborate to develop customized programs that optimize your search visibility and ranking.

  • Increase ranking on top search engines (Google, Yahoo! and Bing)
  • Develop content-rich, customized Web pages
  • Keyword and competitive research
  • Drive candidates directly to your careers site and jobs
  • Indexing of jobs within major search engines and recruitment vertical search engines
  • Secure and implement relevant backlinks to increase site relevance
  • Analysis and tracking, including conversion rates and ROI