Challenge
Shaker was asked to create a campaign that would:
- Increase retention of college students
- Encourage existing employees to pursue a college education through the Earn and Learn® Program
- Communicate the opportunities available to college students in the Earn and Learn® Program after graduation
Solution
In order to attract attention and build recognition for the program, Shaker provided very direct messaging. Through a variety of pieces, we convey that UPS offers:
- Financial assistance for tuition, books, and other education-related expenses.
- Flexible schedules designed to work around classes
- A bus system to transport employees from school to work and back
Results
UPS was pleased to see an improvement in their retention rates for college student employees, as a result of this targeted campaign.
