Challenge
To maximize the power of referrals to find and keep professionals with highly specialized skills, Shaker sought to develop an ERP communication plan and creative platform that:
- Complement the company’s established brand
- Convey its innovative culture
- Is compelling, accessible, and effective across locations
Solution
Shaker partnered with the Orthopaedic and Wound Management GBUs and the Smith & Nephew branding team to develop the ERP:
- Multimedia-based ERP based around detailed ERP Intranet page.
- All materials similarly branded and linked to Shaker-designed jump page.
- Interoffice contest sponsored by Smith & Nephew to name ERP: “Talent Scout.”
Results
The “Talent Scout” program has received great response from management and employees, and been instrumental in increasing the number of referrals leading to hires.
