Challenge
To build a high-caliber team, Smith & Nephew partnered with Shaker to develop a branded sales-recruitment program in order to:
- Help Smith & Nephew’s achieve its vision of becoming the brand preferred by active, informed hip and knee patients depends on a best-in-class sales force.
- These high-caliber professionals must collaborate and consult with surgeons to equip them for a new age in orthopaedic reconstruction
Solution
Shaker partnered with Smith & Nephew to develop a branded sales-recruitment program based on the sales career value proposition and “best in class” sales professional profile.
- Discovery—involving sales leadership discussions and examination of company brand and business goals—gave rise to the “Onward & upward” initiative.
- This integrated program of recruitment tools positions Smith & Nephew as a destination for superior sales talent.
Results
This initiative seamlessly extends the corporate brand through tools that convey Smith & Nephew’s energy, action, optimism, and sense of purpose. This comprehensive communications package has been instrumental in supporting the seamless integration of sales representatives from a company acquisition, as well as recruiting more than 50 new representatives to the organization.
The toolkit was honored at the Creative Excellence Awards.
