To build a high-caliber team, Smith & Nephew partnered with Shaker to develop a branded sales-recruitment program in order to:
Shaker partnered with Smith & Nephew to develop a branded sales-recruitment program based on the sales career value proposition and “best in class” sales professional profile.
This initiative seamlessly extends the corporate brand through tools that convey Smith & Nephew’s energy, action, optimism, and sense of purpose. This comprehensive communications package has been instrumental in supporting the seamless integration of sales representatives from a company acquisition, as well as recruiting more than 50 new representatives to the organization.
The toolkit was honored at the Creative Excellence Awards.