Shaker was asked to develop a visible and enduring branded referral program, creative platform, and communication plan to build a high-performance workforce that will advance Cognos to higher levels. Objectives included the following:
Through conference calls and other research in the data gathering stage, Shaker collected information to drive the ERP brand and communication-plan development. Cognos asked us to consider their culture, people, style, and the challenge and reward of their career at Cognos.
In the concept development stage, Shaker developed a compelling theme, YOU DECIDE, to take the ERP to a new level and stylishly extend the Cognos brand. In addition, the concept is designed to communicate specific corporate characteristics and program details.
With the concept in place, Shaker developed the following:
There has been notable progress since the ERP campaign rolled out, and the proof is quantifiable: