Challenge
Shaker was challenged with crafting the story of this vast and growing company and expressing its unique attributes as an employer. Shaker facilitated focus groups and performed robust data gathering in order to:
- Capture the characteristics of each service line
- Identify the specific types of people who thrive there
- Convey messaging that would be most appealing to those targets
Solution
The new employer brand, only possibilities, was embraced by management and employees alike, as it reinforced their employment value proposition: CBRE is a place where you can expect anything and everything in your career. Phase I rollout communications included:
- Redesign/redevelopment of the entire career site
- Design/development of internal employee communications
- Employee Referral Program materials
- Various collateral pieces
Results
CBRE was extremely pleased with the results and launched their new employer brand, only possibilities, with great success. The numbers speak for themselves:
- The number of careers site visitors increased by 42% in the first month
- Average time spent on the site increased by 1 minute 32 seconds in the second month
- The launch contributed to a measurable increase of 318% in time spent on the site
- CBRE continues to rely on Shaker for ongoing branding projects
