Our Approach

Remember campus recruiting basics.

Over the years we have crafted programs by targeting colleges according to hiring goals; by organizing events; and by advertising through campus media, direct mail, e-marketing, brochures, posters, flyers, and giveaways.

Craft winning. initiatives through holistic, "infinity and beyond” thinking.

We consider organizational entry points for students and advise on best practices in mentor and intern programs – important to a generation ever looking to the next challenge, but wanting clear feedback. As for direct recruiting, we counsel companies each step of the way – from planning and research through execution to the evaluation of results.

Opportunity: Create a “destination” college area of your career site.

• Interactivity to generate permission for future marketing
• Employee blogs/vlogs

Opportunity: Communicate through diverse channels.

• Corporate video(s) for video sites (YouTube, etc.)
• Text messaging
• Direct e-mail
• Podcasting
• Music download sites
• Search engines
• Social networking sites
• College-oriented content sites, such as ESPNU
• Cable TV
• Campus/local radio
• E-textbooks

Opportunity: Create varied and meaningful collateral materials.

• General recruitment
• Training programs
• Intern referral programs
• Mentor programs

Be real. Be true. Get them where they live. And make it matter.

Gen Y is a dynamic group, one that will change the face of business – including yours – in the years ahead. And it's incredibly exciting.