Online Media

More efficient, highly targeted, easily measured

Today’s marketers can dissect the vast Internet population and deliver messages only to target audiences. That means fewer wasted ad impressions, greater relevance—and better ROI. Online media’s measurability enables HR professionals to demonstrate advertising value.

Here are some of the ways Shaker can optimize and target your online presence.

• Graphic/display advertising

  Engage your audience. With today’s graphic-ad technology, many sites accept rich media—transforming a static or Flash banner into a truly interactive experience for candidates.

• Behavioral targeting

  Get in front of people whose Web habits reveal them as a fit. With Internet advertising networks, you can serve your messages across hundreds upon hundreds of sites—yet be viewable only by your targeted individuals.

• Contextual marketing

  Delve deeper. And be specific. Advertise only on Web pages with content relevant to your target audience. Such relevance results in fewer wasted impressions and a more efficient online campaign.

• Email campaigns

  Email still is the #1 activity that adults perform online. Targeted email blasts remain one of the primary drivers of applicants for many of our clients’ most successful campaigns.

• Video

  Video takes many different forms online, from recruitment videos uploaded to sites like YouTube, to long-form video casts, to clips in click-to-play display advertising.