Think a moment. You know what you want to be as an organization, and you’re taking steps toward brand optimization.

Remember, your employer brand flows from the inside outward.

Your internal communications and processes can either frustrate or advance your brand. Disconnects between what you are and what you think you are – or worse, say you are – can compromise employee trust and derail alignment with your organizational goals.

Now what?

Since every investment you make has some kind of defined value, articulate it. Your people should know that an employer brand revolution has begun.

Connections require interaction and communication.

How formal such communications need to be depends on the magnitude of the forward push. But if true employee engagement and retention are top of mind, you’ll discover that even the smallest successes should be celebrated.

Identify key touch points in employee career life cycles.

The right messages at the right times can bolster your brand and rally your people behind it. The key is to keep your brand aspirations front and center, with the appropriate communications handy to seal the deal.

So what do you say?

Let’s get it right from soup to nuts.