So how do we go about this employer branding thing, anyway? It’s truly a collaborative process. After all, we can’t do it without you. Our approach is consultative. Strategic. Creative. And it makes sense.

Here’s how.

Listen, look, and learn.
Ah, discovery: It’s how all good things are uncovered. So it is with the branding process. We become as smart as we can about you. We watch, listen. We pay attention. Closely. We review your “stuff”—Web site, reports, collateral, any research you have. We arrange discussions, focus groups—we do what it takes to uncover what it’s like to “be” your organization.

Who are you, really?
It’s exciting to identify and express a brand. After discovery, we prepare a Creative Brief (sounds official, eh?) outlining what we learned—goals, key messages, personality, target audience, and the like—that serves as a directive for our teams of writers, graphic artists, and Web designers. Then we set these creative people loose to craft how that will look and sound.

Where do you go from here?
During discovery, we’re also investigating how your target talent behaves and communicates. And our client services and media teams strategize accordingly. We build diversified plans for connecting with your desired individuals where they go and use information—be it through the Internet, mobile media, or out and about.

Live your brand.
It’s time to act. With your creative platform in place and your communications strategy ready to roll, we develop and implement your internal and external communications and execute your well thought-out plan, according to your priorities.

Adjust accordingly.
What works? What doesn’t? What’s changed? Hey, your employer brand is a living, evolving thing. We’ll keep our finger to the pulse of your organization and activities—and adapt, expand, or move as needed.