Centrality of the Brand
You already have a brand. It’s what you are, as an organization and as a people. Shaker won’t “create” a brand for you. Rather, it’s our job, as your employment communications and strategy partner, to uncover what—and who—you are at your very core and to express it in ways that look and sound like you … not like Shaker, but like you.
You are connected at the center by your employer brand. Your employer brand flows from the inside outward. It provides a common thread for all of your employment communications, internal and external, in the short and long term. While your communications may be adapted as needed—according to your specific goals, needs, initiatives, and audience—your brand remains as the heart of who you are and what you express.
http://www.shaker.com/centrality_brand
