Think about all of the places where you send messages to current and prospective employees. These touch points are critical.

Get your communications right at these vital junctures.

Be strategic. Reinforce your employer brand. Keep your people apprised of how you’re becoming the best you can be. Here’s a sampling of strategic communication channels that we can leverage to create robust connections within your organization:

• Interviewing and Hiring
• Onboarding and Orientation
• Benefits
• Training and Development
• Performance Management
• Recognition and Rewards
• Change Management
• Newsletters
• Intranets
• Employee Referral Programs (ERPs)

When you do it, do it loud.

Be it through collateral or interactive communications, let your people know the commitment and investment you’re making in them. Insert yourself into the dialogue. And shape it.