Mobile Marketing

The potential for true connections is in the palm of your hands.

The mobile phone is more than a communication device. It’s a medium of choice for an engaged population. They text, surf, shop, bank, play games. They get email, music, video, photos, GPS directions. More than 260 million Americans use mobile phones…and in increasingly diverse ways.

Have real-time, two-way communication with candidates and employees.

• Mobile Web

  A mobile Web user’s mindset differs from other Web users. It’s about getting fast snippets of information. Mobile pages are optimized for the medium’s bandwidth, screen size, and user interaction—for example, to enable people to sign up for text alerts through your mobile career site, or to link to your mobile blog for networking opportunities.

• Mobile search engine marketing

  With the right keywords, you can reach your on-the-go audience—quickly and cost-effectively. Direct them to your mobile Web site or video. Or open lines for email or phone communication.

• Mobile graphic ads

  Ads on mobile Web should provide free, valuable content relevant to your user's search. Shaker will develop creative and media plans that increase impact and click-throughs.

• Text messaging/SEM

  Everyone is texting. You should be, too. Incorporate a text response to your campaigns to facilitate tracking. Build, inform, and engage your talent pipeline. Announce events. Shaker can manage the messaging, delivery, and tracking for your text-enhanced initiatives.

• Video

  People treat their smartphones as TVs and PCs. So video is a must for your mobile presence. House your video on your mobile Web site, push it out via text, or even deliver an ad during the pre-roll of a non-company video on a content-based mobile site.

The future is mobile, after all.

Send a text to someone passing by your Bluetooth-enabled billboard or transit poster. Use GPS tracking to entice pedestrians off the street and into your facility as they walk by your doors.

The potential for you to leverage mobile to engage an audience and foster your brand is huge. And Shaker has great ideas for how to do just that.