Joe Shaker, Jr.

Subject/Area of expertise:

• Search Engine Marketing
• Mobile Technologies
• Social Media for Recruitment & Retention
• The Virtual World

Since joining Shaker (officially) in 2000 as a member of SRAC’s Innovative Media Services Department, Joe has immersed himself in new and emerging digital technologies. In 2004, he spearheaded the development of Shaker Recruitment Consultants (SRC), a division of Shaker devoted to regional job boards. As Vice President of SRC, Joe mobilized local newspapers in 10 separate U.S. markets by casting a vision of cooperation and a pooling of resources to leverage the power of these publishers’ “localness.” Sites under SRC management include chicagojobs.com; bostonjobs.com; and jobfetch.com.

Joe has also been instrumental in developing partnerships that have positioned our agency at the forefront of digital recruiting. Through his efforts, customized virtual events are now part of our agency offering, as well as mobile capabilities in the areas of text messaging and website development. He has championed the value of SEM and SEO, developing and overseeing our internal SEM team, and he continues to track emerging technologies and digital best practices, especially in the area of social media for recruitment and retention.  

Joe is a member of multiple media and HR associations, including NAA, SNA, SHRM, and ERE. He is also a national committee member for St. Jude Children’s Research Hospital, Board President of Team Kid Care, and an active voice in the Shaker Foundation, the Shaker family’s charitable organization. Joe has a Bachelor of Arts Degree in Communications from the University of Wisconsin-Madison.