Jerry Digani

Subject/Area of expertise:

• Employer Branding in Health Care
• Health Care Recruitment Strategies
• Branding to Enhance Retention

Jerry Digani has been working in health care at Shaker for over 30 years and serves as the Vice President of Shaker’s Health Care Division. Jerry's experience makes him a much sought after speaker at health care industry meetings, including the Performance Institute, American Strategic Management Institute, South Carolina Healthcare Human Resource Administrators, North Carolina Healthcare Human Resource Administrators, Chicago Area Healthcare Recruiters, and the West Coast of Florida Health Care Recruiters.

Jerry’s experience spans a number of recessions and workforce shortages. He has seen health care recruitment activities change, from the simple Sunday metropolitan newspaper advertisement to the development and implementation of long-term, targeted strategies that utilize a full array of traditional and nontraditional recruitment advertising vehicles. Under Jerry's leadership, Shaker Recruitment Advertising & Communications was the first agency to regularly utilize Search Engine Marketing, direct mail, e-cards, movie theatre, cable television and transit advertising in the development and implementation of recruitment marketing and branding campaigns. In addition to their health care expertise, Jerry’s client service teams are particularly adept at handling high-volume national accounts across a variety of industries. Jerry has a Bachelor's degree from Marquette University and is a member of CAHR, NAHCR and ASHHRA.