Thick Fashion Magazines Are So Last Year; Once-Hefty Sept Editions Lose Ads as Apparel Marketers Cut Back & Experiment Online

Fashion magazines' Sept. issues are usually nice and fat, bursting with new looks for cold weather. This year, some are almost as skinny as the models inside. Behind the relatively svelte issues are newly frugal fashion advs, slashing their budgets in the recession & experimenting with putting more ad dollars to use on the Web. High-end fashion brands like Louis Vuitton, Emporio Armani, Dolce, Gucci, & Prada are still buying ads in the glossy pages of Cond