Direct Mail takes center stage as a successful recruitment tool.

Even in today's world of electronic communications, the tried and true method of direct mail can be an advantageous strategy in recruiting talent. This was the case when NAS Recruitment Communications, leader in HR solutions, provided client Franklin Square Hospital - MedStar with a successful direct mail campaign resulting in the hiring of an exceptional candidate for hard-to-fill job. "Franklin Square Hospital was looking for a Nuclear Medicine Supervisor, a position that required both tech expertise & a strong leadership background," said Tara Twomley, Account Mgr. at NAS Atlanta. "We suggested using a direct mail postcard that can be personalized to each recipient, a technique that been shown to dramatically improve response. Variable data mailings are just 1 of many print & interactive techniques NAS utilizes to help clients achieve positive results." The mailing was sent to 2,000 prospective candidates. The results were immediate and, according to the client, "incredible." Bonnie Cohen-Finch, Recruitment Specialist for Franklin Square Hospital - MedStar, said, "We received 5 wonderful candidates to interview & hired 1 of them for the position. We'd definitely use this option again. The responses from the direct mailers came in very quickly & all the candidates were qualified." NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online & offline candidate engagement & specialized expertise in career website, onboarding, employee communication & HR metric. Creating Demand. Delivering Talent. Changing Lives.

360Works Releases ScriptMaster 3, Newly Updated Version of Free Multifunctional FileMaker Plugin
360Works, leading FileMaker product developer & innovator, released ScriptMaster 3, latest version of its popular free FileMaker plugin. Like all 360Works plugins, it runs on both Windows & Mac OS. The updated plugin adds new modules which enable developers to effortlessly manipulate & compress files, perform AES encrypt & decrypt functions, capture digital images from any iSight or QuickTime digital camera, & much more. In addition, ScriptMaster 3 doesn't even require the plugin to be installed on your user computers: It is automatically installed using FileMaker Auto Update plugin feature.