Direct Mail takes center stage as a successful recruitment tool.

Even in today's world of electronic communications, the tried and true method of direct mail can be an advantageous strategy in recruiting talent. This was the case when NAS Recruitment Communications, leader in HR solutions, provided client Franklin Square Hospital - MedStar with a successful direct mail campaign resulting in the hiring of an exceptional candidate for hard-to-fill job. "Franklin Square Hospital was looking for a Nuclear Medicine Supervisor, a position that required both tech expertise & a strong leadership background," said Tara Twomley, Account Mgr. at NAS Atlanta. "We suggested using a direct mail postcard that can be personalized to each recipient, a technique that been shown to dramatically improve response. Variable data mailings are just 1 of many print & interactive techniques NAS utilizes to help clients achieve positive results." The mailing was sent to 2,000 prospective candidates. The results were immediate and, according to the client, "incredible." Bonnie Cohen-Finch, Recruitment Specialist for Franklin Square Hospital - MedStar, said, "We received 5 wonderful candidates to interview & hired 1 of them for the position. We'd definitely use this option again. The responses from the direct mailers came in very quickly & all the candidates were qualified." NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online & offline candidate engagement & specialized expertise in career website, onboarding, employee communication & HR metric. Creating Demand. Delivering Talent. Changing Lives.

360Works Releases ScriptMaster 3, Newly Updated Version of Free Multifunctional FileMaker Plugin
360Works, leading FileMaker product developer & innovator, released ScriptMaster 3, latest version of its popular free FileMaker plugin. Like all 360Works plugins, it runs on both Windows & Mac OS. The updated plugin adds new modules which enable developers to effortlessly manipulate & compress files, perform AES encrypt & decrypt functions, capture digital images from any iSight or QuickTime digital camera, & much more. In addition, ScriptMaster 3 doesn't even require the plugin to be installed on your user computers: It is automatically installed using FileMaker Auto Update plugin feature. “I have been using ScriptMaster in my solutions the past year. Version 3.0 promises to make this already useful tool easier to use,” said Dan Stein of Digital Software Solutions. “The addition of the AES level encrypt & decrypt adds a functionality to FMP previously missing. Now my clients can store CC information and still pass the security testing required by the merchant banks. 360Works continues to enhance this free product, already jammed packed with useful tools. It’s a no-brainer when it comes to good FileMaker Pro development.”
The new version also includes re-written documentation and a video tutorial which make it easier than ever for developers to get started with ScriptMaster and enhance their FileMaker functionality. In addition to over 40 modules already existing in ScriptMaster 2, the new modules added to ScriptMaster 3 include:
• QuickTime Frame Capture - Capture a snapshot from iSight camera or      any other QuickTime-compatible video input
• Create AES Secret Key - Generates a secure key that can be used with      the next 2 functions
• EncryptAES / DecryptAES - Uses the Rijndael AES encryption algorithm      to encrypt data adhering to Government standards to protect classified      information
• Crop Image - Crops an image to specified coordinates
• Popup Menu - Takes a return-separated list of menu choices; returns the      user's choice as the function result
• Zip File - Creates a .zip archive of a file or directory
• URLDecode - Compliments FileMaker's built-in GetAsURLEncoded      function
• List All Files Recursively - Lists all files in a directory, including      subdirectories
• Get File Size - Gets the size, in bytes, of a file on disk
• Get File Modification Date - Gets the date that a file was modified
• Better Random - Handles issues with FileMaker's built-in random number      generator
• Validate XML - Performs a syntax check on an XML text to see whether it       is well-formed

Other than regular FileMaker scripting, no programming is required to use the many free modules that's included with ScriptMaster. However, those developers familiar with Groovy &/or Java can write their own ScriptMaster modules. These modules can receive any number of inputs, set any number of outputs, call FileMaker scripts, and access multiple FileMaker fields and calculations.
In addition to many existing modules that come free with ScriptMaster, 360Works is available to create custom modules suited to specific needs. 360Works offers an educational ScriptMaster 3 video tutorial which outlines several of the new features & modules included in the latest version of ScriptMaster. For additional examples of ScriptMaster in use, please review Matt Petrowsky's video article, Combining PDFs - The Blazing Fast Method, at FileMakerMagazine.com that details the 360Works ScriptMaster plugin being used with iText to combine PDF files.