Design and Development

Your site will not just look like a nice place to visit.
It will be a destination where your audience will want to return.

From back to front, Shaker designs and develops Web projects of any scope—from single pages to complete sites—according to best practices we’ll outline for you.

We don’t develop sites just for the fun of it (although it is, indeed, fun). We want them to be successful.

Here’s how together we’ll craft engaging, two-way experiences for your site’s visitors:

  • Straightforward, user-friendly, and audience-relevant content and organization

  • Search engine–optimized, for user relevance and search success

  • Copy and art crafted to reflect your brand messages and style

  • Video, blogs, and related communication tools

  • Online forms, databases, and back-end administration systems

  • Easy integration with tracking technologies

  • Developed with simple-to-use content management systems—if you’d like to own a larger role in maintaining your site’s content

Career sites

This is where you make your first impression with candidates. Make it a good one. And make the most of this opportunity to engage visitors through insight into your culture and what you have to offer. 

Some career site best practices:

  • Allow visitors to choose their information/communications and how they receive them.

  • Speak directly to your audience through audience segmentation.

  • Establish the site as the foundation and destination of all your communications—email, social media, SEM, and so on.

  • Place a call to action on every page—driving visitors to relevant content, or to apply or contact you.

Microsites/talent hubs and landing pages

Got a specific initiative? A particular audience to reach? Focus your content and calls to action on precise goals or target segments through specialized sites—from the simplest of pages, to comprehensive hubs with multiple positions and lots of interactive components, such as video, blogs, and podcasts.

Here are some pointers for how to get the most out of your microsite and/or landing page:

  • Assign the page its own, unique URL (as opposed to being part of the overall site).

  • Incorporate search engine optimization and analytics for robust information on the target audience.

  • Use in conjunction with media and products such as Shaker ST.

  • Combine with an online form to capture and manage candidate contact information—without requiring candidates to go through the entire online application process.

  • Cluster several positions in the same area or job class, and focus on that audience: These pages become “talent hubs” for dialogue.

Web-based communications

Catch your audience’s attention and compel them to act through Internet display ads, HTML emails, and animated ecards. Shaker will build in analytics, so that you’ll know how many people open and click through specific links.

Some thoughts:

  • Put your animated or static graphic ads in front of a behaviorally targeted audience, and track them with Shaker ST.

  • For interactivity or extra pizzazz, use animated ecards with internal and external audiences.

  • Choose graphically branded HTML emails for more comprehensive content and multiple links.