Segmented Messaging & Job Branding
Branding can be as “big” as a company’s employer brand, or as “small” as segmented messaging and job branding.
Segmenting your employment value proposition to specific disciplines and then to jobs within those disciplines helps create separation (or distinctiveness) between your organization and your competitors. Especially with jobs where competition is fierce for a highly-select and limited pool of talent, marketing your job with a thorough understanding of the value you bring to potential candidates translates to a winning strategy.
Our experience with targeted messaging spans industries and audience segments such as college, millennials, military, stay-at-home parents, retirees, and more. There’s simply no “one-size-fits-all” when it comes to communication that will ring true to your candidate, making them feel valued and understood by your company.