Once all the stars are aligned internally – you’ve captured the essence of who you are as an organization, you’re speaking with one voice, and the employer brand promise is being actualized through your daily processes and procedures – it’s time to let the world hear you. How and where this is done makes all the difference between attracting best-fit talent versus those simply in need of a job. Connections versus another body on the payroll. Because ROI is not the same as cost-per-hire.