In connecting with college students, you must make the interaction meaningful. Sync up with their values and unique worldview. Communicate in the ways they want to ... well, communicate.
Let's get technical.
Some campus recruiting basics still apply, such as networking through clubs, societies, faculty, and placement offices. The critical point here is how this networking should be done.
Network. Emphasis on Net.
You know the meteoric rise in popularity of social networking sites, such as MySpace and Facebook? And of video sites, like YouTube? That's primarily attributable to Gen Y. As a campus recruiter you should reach out to create online networks of your own, if you haven't done so already.