Broadcast Media

Even with the proliferation of other media channels, broadcast remains a viable and affordable means of spreading the word.

Shaker’s broadcast strategists can recommend and implement practical, cost-efficient media strategies designed to reach and influence career decisions made by casual and impulsive job seekers.

Radio

Ideal for branding and initiating a direct response within a given market, radio delivers simple yet powerful, targeted messages on a local level.

• Network
• Satellite (XM or Sirius)
• Online streaming
• HD
• Podcasts
• Radio feature sponsorships
• On-air live reads
• Live/event broadcasts (live DJ remote)
• Recruiting booth at a radio station-sponsored event
• Company logo link on station Web site

Television

Reach passive, impulsive prospects through a consistent, long-term presence with brand messaging.

• Network
• Cable (target by demographic, geography, and/or program)
• Local station Web sites

Our experience and research of specific stations, channels, and networks will determine what is right for your recruiting or retention objectives.