Work/Life Balance and Job Security Remain Important For Graduating Students Entering The Workforce

Based on a survey of nearly 66,000 undergraduate students, Universum’s 2013 IDEAL Employers Survey reveals how employers are attracting students. This year’s results were announced at the Employer Branding Conference, an annual event in New York held for top executives in Recruitment and Talent Attraction. Shaker’s Tony Lepore attended the event.

Continuing the trend of recent years, having work/life balance and a secure job were the top overall career goals among students. Since 2009, work/life balance has topped the list of students most desired traits in a future employer. This year, it remains at the top of the list, but yearly incremental downward shifts show a trend of lessening importance over other desirable traits. It is unclear whether this is a result of a changing work environment, shifting student priorities or employers implementing more balanced policies.

Media and Advertising made a strong showing with students this year, showing a surprising number of business students looking to enter this industry.

Women make up 60% of the college population, and that majority is reflected in Universum’s survey. The IDEAL rankings point to a similar trend in student preference toward traditionally female-centric industries.

For more traditionally male-dominated industries who are looking to hire highly educated female students, Melissa Murray Bailey, President – Americas at Universum advises “(companies) must address the mismatched alignment between their standard industry practices and the priorities of today’s graduating woman.”

The survey also indicated the Software & Computer Services sector is still a popular industry for graduating students surveyed, due to the sector being highly associated with a creative / dynamic work environment and innovation.

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