Three Companies Getting Social, Mobile Right
Out of the hundreds of thousands of companies who have tried their hand at social or mobile recruiting, only a handful of them are really nailing it, according to an article in Forbes.
Out of that handful, three stick out as the top companies tapping into social and mobile. The main reason for their success? Integration. Before posting a video or delivering a custom app, all aspects of the enterprise are considered.
So who are the lucky three?
UPS. The global delivery and pickup company has 400,000 employees and a presence in 200 countries. They have shifted their recruiting focus to platforms like Google+ and Twitter to leverage the millions of potential candidates and also to solicit feedback. They also readily use videos to highlight a-day-in-the-life aspects of many jobs found at UPS.
Sodexo: A name that is typically synonymous with social recruiting, Sodexo has been carrying the torch for others since 2007, when they begin actively using Twitter and Facebook to procure candidates. They use mobile to drive traffic to other digital properties, such as mobile apps, where candidates can view and apply to jobs. The impact on the comapny has been huge. Forbes writes, ” Sodexo has seen a 233% increase in visits to its mobile site and more than 1.5 million page views in 2012. To date, there have been 15,000 downloads for Sodexo’s mobile job app and has resulted in 107 hires.”
Home Depot. The home improvement company has been hard at work improving their social technology. Home Depot actively solicits feedback from their candidates to polish the candidate experience and to squeeze out that ominous black hole that resumes drop into. Both candidates and customers are active contributors to their Facebook page.
Another common theme between these companies is transparency. If you try to delete all the negative, you’ll be suspiciously viewed by candidates. A good balance is key to building trust and loyalty.