Study Indicates African-Americans Most Likely To Use Online Job Search Tools
African-Americans are more likely to use the Internet to look for a job than the general job-seeker according to research from the Joint Center for Political and Economic Studies.
The study, funded by the Joyce Foundation, found that African-Americans are more likely than other segments of the population to use the Internet to seek and apply for employment, and are also more likely to consider the Internet very important to the success of their job search.
In addition, the report found that confidence in one’s own digital skills correlates with a higher likelihood of using the Internet for a job search, suggesting that efforts to improve digital literacy would allow more people to take advantage of the dynamic employment tools that the Internet has to offer.
The study’s other key findings include:
African-Americans rely on social media and on mobile devices for job search at higher rates than the general population.
Half of African-American Internet users said the Internet was very important to them in finding a job, significantly higher than the 36% average for the entire sample.
About 46% of African-American Internet users used the Internet at some point when they were last looking for a job, either by online search, emailing potential employers or using social networking sites. This compares to 41% for all respondents.
36% of African-Americans said they applied for a job online the last time they were in the job market, compared with 26% for all respondents.
31% of African-Americans said social networking sites are very important to a job search, which is seven percentage points greater than the entire sample at 24%.