Smartphone Ownership Reaches Critical Mass In The U.S.With 56% Penetration

We’ve been adding information to the Shaker Blog almost every week about the growth and importance of mobile. Well, the tipping point has officially occurred. More than half of the U.S. population now owns a smartphone.

No one can say for sure if Android devices or iPhones or BlackBerrys, or Windows Phones are better and will become the system considered the “standard bearer” with dominant market share. But one thing is quite clear; according to the Pew Research Center’s Internet & American Life Project, the American public increasingly prefers smartphones over feature phones.

In the U.S., 56 % of adults now own smartphones. Overall, 91% of people in the U.S. own a cell phone and 35% have some sort of feature phone.

While young adults are the highest adopters with around 80% owning a smartphone, people 65 and older are also increasingly choosing smart over feature phones. According to Pew, 18% of people ages 65 and older own a smartphone — compared with 13% a year ago.

28% of all U.S. cell phone owners have an Android device; while 25% own an Apple iPhone, according to Pew. BlackBerry has 4% market share while Windows has 1%. According to Pew, high-income people are more likely to buy an iPhone, while people across all spectrums choose Android.

According to Pew, Android and iPhone owners are equally common within the cell owner population as a whole, although this ratio differs across various demographic groups. Cell phone owners from a wide range of educational and household income groupings have similar levels of Android adoption, but those from the upper end of the income and education spectrum are much more likely than those with lower income and educational levels to say they own an iPhone. 49% of cell owners with a household income of $150,000 or more say their phone is an iPhone.

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