Pew Releases Demographic Data On Growing Usage Of Mobile To Access The Internet.
63% of cell-phone owning Americans now use their phones to surf the Web and check e-mail, according to a new study from the Pew Internet & American Life Project. When Pew first studied internet access through cell phones in 2009, 31% of cell phone owners were accessing the internet through their mobile units.
91% of American adults now have cell phones and a little more than half of those adults own smartphones.
For a growing segment of people, mobile is no longer their secondary source for going online. 34% of survey respondents said they go online mostly their mobile phone (“cell-mostly internet users”). Additionally, 21% of phone owners use their devices as their primary way of accessing the Internet, more than PCs and tablets.
The percentage of mobile internet users who rely mostly on their cell phone for access is higher among younger age brackets. Exactly half of 18-29 mobile internet users claim to go online mostly using their phone, a figure which drops to 35% in the 30-49 bracket, 14% in the 50-64 group, and 10% in the 65+ crowd.
Pew reports Hispanics have an above-average usage of cell-mostly internet use with 60% of Hispanic mobile internet users primarily using their mobile units for internet access. Black Americans are second with 43% usage, while 27% of white mobile internet users are cell-mostly internet users.
Among mobile internet users, 45% who count their education attainment as high school graduate or below primarily use their phone to access the internet. That’s about twice the proportion (21%) of those with a college degree. Similarly, 45% of mobile internet users with household income of less than $30,000 go online mostly using their mobile phone, compared to 27% of their counterparts in households with at least $75,000 in annual income.
The survey was conducted through telephone interviews from April 17 to May 19, 2013, among a sample of 2,252 adults, age 18 and older. Telephone interviews were conducted in English and Spanish by landline (1,125) and cell phone (1,127, including 571 without a landline phone).