Online Searches Up 11% In March To 20.4 Billion Explicit Core Searches Per comScore
Google Sites led the U.S. explicit core search market in March with 67.1% market share, followed by Microsoft Sites with 16.9% (up 0.2 percentage points) and Yahoo! Sites with 11.8% (up 0.2 percentage points). Ask Network accounted for 2.7% of explicit core searches (up 0.1 percentage point), followed by AOL, Inc. with 1.6%.
20.4 billion explicit core searches were conducted in March (up 11%), with Google Sites ranking first with 13.7 billion (up 11%). Microsoft Sites ranked second with 3.4 billion searches (up 13%), followed by Yahoo! Sites with 2.4 billion (up 14%), Ask Network with 540 million (up 14%) and AOL, Inc. with 321 million (up 5%).
In March, 69.2% of searches carried organic search results from Google, while 26.1% of searches were powered by Bing (up 0.2 percentage points).