Mobile Recruiting Trends And Advice From The Mobile Recruiting Conference
Thanks to Jason Buss at TalentHQ for putting this list together of mobile recruiting statistics and tips from this week’s The Mobile Recruiting Conference in Atlanta.
2013 MOBILE RECRUITING STATISTICS:
- 1 billion job searches are done per month on a mobile device.
- Mobile friendly recruitment, properly executed, has a conversion rate 5x to 10x better than PC’s at 20% the cost.
- Only 26 of the Fortune 500 offer a mobile optimized job application process.
- 1/3 of simplyhired.com traffic comes from mobile.
- Jibe sees a higher conversion rate from talent coming in via social than talent directly approaching the career site.
- In 2012, @UPSjobs made 10K hires via mobile. 20% of UPS hires apply via a mobile device.
- Users are 50% more likely to apply for a job on the mobile site if they have viewed at least one video on mobile
- 70% of mobile searchers act within an hour; only 30% of PC searchers do.
- 62% of passive/impulsive job seekers will explore a company’s career page on mobile.
- 40% of mobile candidates abandon a non-mobile friendly apply process.
- Active job seekers look for opportunities almost equally on job sites (71%) and social networks (69%).
- LinkedIn says 28% of the users are actively seeking jobs. Mobile apply completion rates on LinkedIn are 50% higher with simple apply flow.
- 30% of CB’s overall traffic is mobile. Only 14% of applies are mobile.
- 20% of TA leaders globally have optimized mobile career sites. US falling behind the average at only 16%.
- 62% of recruiters say mobile recruiting is the top trend for 2014.
- 61% of candidates have a better impression of an employer brand based on their mobile experience.
2013 MOBILE RECRUITING ADVICE:
- Ban the words “mobile apply” and start using “easy apply” or “friendly apply” – regardless of the device.
- If you offer candidates segmented content on desktop you need that or more on mobile – they are looking for something relevant — cater to specific audiences.
- The ease of applying does not necessarily lead to lower quality candidates.
- SMS campaigns have been more successful with hourly workers.
- Candidates aren’t downloading job apps, so don’t bother.
- Mobile job seekers are searchers and discoverers, they want an easy and intuitive way to view, share, and apply.