LinkedIn Use On Mobile Increases, Desktop Use Drops
The shift to mobile devices is having an impact on desktop usage of LinkedIn.
Even as LinkedIn’s monthly traffic has seen double-digit increases each month during the fourth quarter of 2013, compared to the same period in 2012, comScore data indicates desktop engagement of LinkedIn in December declined for the third straight month, with page views falling 10% from a year ago, following a 2% dip in November. During this period, LinkedIn had a U.S. desktop audience of 49.6 million in November as reported by comScore.
According to LinkedIn’s own data, mobile accounted for 38% of its traffic in the third quarter, with mobile users about 2.5 times more engaged than its desktop-only users.
Analysts have noted that in 4Q/2012, LinkedIn had a spike in usage while launching a raft of new offerings, including Endorsements, the Influencer section and updated profile pages. Subsequent new services, such as the integration of Pulse, Showcase Pages and direct-to-profile certifications for online coursework, haven’t had nearly the same impact on engagement.