Internet Usage By African Americans 80%, Caucasians 87% Per New Pew Demographic Study

The Pew Research Center’s Internet & American Life Project has released a “demographic portrait” of internet usage highlighting differences between Caucasian and African American online activity.

According to the survey, Caucasian adults are almost 9% more likely than African American adults to use the internet (87% vs. 80%).

Overall, young online African Americans are more likely than Caucasians counterparts to use social networking sites in general; 96% compared to 90%.

22% of online African Americans use Twitter, compared to 16% of online Caucasians.  The difference between Caucasians and African Americans is especially noticeable in the 18-29-year-old age group, with 40% of African Americans claiming to use Twitter compared to 28% of Caucasians.

55% of African American adults aged 65+ do not use the internet, compared to 37% of 65+ Caucasian adults.

63% of African American adults who have not attended college use the internet, compared to 74% of Caucasians who have not attended college.

Caucasian adults are almost 20% more likely than African American adults to have broadband internet access at home (74% vs. 62%). Only 30% of African Americans aged 65+ have broadband internet access at home, compared to 51% of 65+ Caucasians.

African American women are 14% more likely than white women to own a smartphone (58% vs. 51%).

Caucasian adults are 17% more likely than African American adults to own a tablet (34% vs. 29%) and 24% more likely to own an e-reader (26% vs. 21%).

The data is based on a survey of 6,010 American adults, including 664 who identify as African American.

Interviews were conducted by for Pew by Princeton Survey Research Associates International in English and Spanish from July 18 to September 30, 2013.

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