I Got Mail!
Really, actual mail and I was pretty excited to get something not addressed to “resident”. So I opened the first envelope (It looked like an invitation) and it WAS an invitation! To a holiday party at a Senior Assisted Living Community. Next.
Now I normally wouldn’t open an envelope that highlighted Free Prepaid Cremation, details inside, but free is free and I had to look. Inside I learned how cremation “just made sense”. I also learned that the “Free’’ Cremation really was just a chance to enter a “Free Cremation Raffle”. Really. So I’ve got that going for me.
The last envelope looked like a wedding invitation so I opened and was delighted to see a card that read “Save The Date!” Not having been completely thrilled by the first 2 communications, I decided to hold off marking the calendar. Turns out it was for the Grand Opening of a Hearing Aid store and a “Hearing Wellness Seminar”. I could even qualify for a free 30 day hearing aid trial.
Now it is always important that a blog have a point, often making it more interesting. So here it is. I opened the mail. Mail you don’t instantly delete, that sits in your hands for a moment, can create interest, if not just curiosity. So the point is, properly done and effectively targeted, direct mail may have a positive impact on your recruitment program.
Fact is, I’m having second thoughts about that hearing aid trial.