Google Continues Dominance In Search Engine Marketplace
Google Sites led the U.S. explicit core search market in April with 66.5% market share, followed by Microsoft Sites with 17.3% (up 0.4 percentage points) and Yahoo! Sites with 12.0% (up 0.2 percentage points). Ask Network accounted for 2.7% of explicit core searches, followed by AOL, Inc. with 1.4% according to the newly-released comScore rankings. Explicit Core Search excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
20.0 billion explicit core searches were conducted in April, with Google Sites ranking first with 13.3 billion. Microsoft Sites ranked second with 3.5 billion searches, followed by Yahoo! Sites with 2.4 billion, Ask Network with 539 million and AOL, Inc. with 290 million.
In April, 68.5% of searches carried organic search results from Google, while 26.9% of searches were powered by Bing.