Facebook Still Top Social Site Per Pew
A lot of conversation and speculation about adjusting preferences and usage of social media, but at this point Facebook is still the dominant online social network according to Pew Research Center.
In a recent Pew survey, Facebook was shown to be used by almost 75% of all online adults.
Other sites are growing. 42% of online adults use more than one social network. For example, Instagram users are almost twice as likely as Facebook users to check in daily.
Acquisitions, such as Facebook’s purchase of Instagram , might become more prevalent in the future, as legacy and newly emerging media companies put together multiple brands to maintain audience dominance.