Facebook Sees Increase In Use By 25+ Adults, Decrease By Teens.
Market researcher iStrategyLabs has determined that Facebook has seen a substantial decrease of teens on the site, while at the same time, older audiences are increasing on what is currently the world’s largest social network with 1.2 billion users.
According to the analysis of iStrategyLabs, teenage members on Facebook in the U.S. have plummeted 25.3% in the past three years.
While teens on Facebook in January of 2014 fell to 9.8 million from 13.1 million in January of 2011, according to the data, those 55 years old or older jumped to 28 million in 2014, an 80.4% increase.
The next largest growth segment for Facebook came from those 35 to 54 years old, a 41.4% jump from 2011, followed by those 25 to 34 years old, up 32.6%.
Maybe this is bad news for marketing firms targeting ad campaigns to teens, but for employers looking for a means to create and maintain engagement with qualified 25+ year old job candidates, this is great news and creates more value for using Facebook as a recruitment tool. For more advice on how to use Facebook and other Social Media sites for recruitment advertising, viral marketing, engagement campaigns and other means of online social interaction, contact an Account Executive at Shaker Recruitment Advertising & Communications.