comScore Reports Google Maintaining Significant Lead in Search Engine Market Share

Google Sites led the U.S. explicit core search market in July, 2013 with 67% market share (up 0.3 percentage points), followed by Microsoft Sites with 17.9% and Yahoo! Sites with 11.3% according to new data released by comScore. Ask Network accounted for 2.7% of explicit core searches, followed by AOL, Inc. with 1.2%. “Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

19.4 billion explicit core searches were conducted in July, with Google Sites ranking first with nearly 13 billion (up 1 percent). Microsoft Sites ranked second with 3.5 billion searches (up 1 percent), followed by Yahoo! Sites with 2.2 billion, Ask Network with 516 million and AOL, Inc. with 239 million..

In July, 68.6% of searches carried organic search results from Google, while 27.1% of searches were powered by Bing (up 0.3 percentage points).

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