Attorney David Steffen and Advertising Executive Jerry Digani To Speak At WCFHCRA in Tampa For Education Day

Upcoming Meeting at The West Central Florida Health Care Recruiters Association (WCFHCRA)
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EDUCATION DAY

Wednesday, June 5, 2013
Registration, Networking and Breakfast starts at 8:30am
Meeting 9am – 12:30pm
Tampa Bay Times, 490 First Avenue South, St. Petersburg, FL 33701
Cost: $25.00

IF ATTENDING, PLEASE RSVP TO THIS INVITE ASAP AND MAIL A CHECK TO:
WCFHCRA, Treasurer c/o Debbie Nugent, 8311 37th Avenue N., St. Petersburg, FL 33710
Or bring your payment with you to the meeting. Receipts will be given.

MORNING SPEAKER
David Steffen, Partner, Constangy, Brooks & Smith, LLP
“Finding the Best Contestants:
Hiring Practices for Sophisticated Employers”

ATTENDEES WILL LEARN TO:
This interactive session will explore strategies and practices for employers to use when auditioning the best contestants (i.e., employees) while staying in compliance with the ever-changing laws and regulatory agencies. Topics will include the use of criminal background checks and behavioral tests when making selection decisions and the risks and benefits of using social media in recruiting & hiring. As the laws become more complex, technology changes, and applicants become more savvy, the sophisticated employer needs to lead the ratings when making these important hiring decisions.

ABOUT DAVID P. STEFFEN
David has represented clients in both state and federal courts, before the Florida Commission on Human Relations, the EEOC, the Occupational Safety and Health Administration, the Department of Labor’s Wage and Hour Division, and the NLRB. He has also advised clients on ways to manage their Workers’ Compensation claims and how to properly enforce employment policies. David regularly assists clients on preemptive strategies to limit their future exposure. Before joining Constangy, David was with the law firm of Granger, Santry & Heath, P.A., in Tallahassee, Florida.
Professional Activities/Associations
• Florida Restaurant Association
• HR Tampa

MID MORNING SPEAKER
Jerry Digani
Vice President – Health Care, Shaker Recruitment Advertising & Communications
P: 708-358-0409 | jerry.digani@shaker.com
“Health Care Recruiting 2012 – 2013 …
The Way I See It”

ATTENDEES WILL LEARN TO:
• Evaluate the effectiveness of Career Site – from user experience and SEO perspectives.
• Identify the primary venues for Pay-per-Performance campaigns and weigh the benefits of each.
• Contrast the uses of resume databases versus sourcing and/or Search Firms and identify the best use of each.
• Determine the proper use of and financial commitment to Job Boards and Aggregators.
• Develop a case for the formulation of a Mobile Career Site.
• Recognize the positive aspects of both traditional Job Fairs and Virtual Events.

ABOUT JERRY DIGANI
Jerry Digani joined Shaker in 1974. Over his career, he has built an industry-wide reputation as a thought leader in health care recruitment marketing and speaks frequently at industry conventions throughout the U.S. – though particularly in the Carolinas, where golf is at its finest. Jerry was promoted to Vice President, Health Care in 1999.

As Vice President, Jerry provides internal training on trends in the health care industry. He sets strategic direction through new and creative uses of technology and media that create a proactive recruiting posture in key agency accounts. And he is the primary internal resource for field account teams pursuing and managing health care business.

Jerry is a long-time member of CAHR, ASHHRA and NAHCR, and has partnered with NAHCR for several years running to conduct, aggregate, and analyze survey results on U.S. health care recruiting trends. Jerry is passionate about optimizing client recruiting processes and procedures – identifying and working through actual and perceived barriers to successful recruitment and retention initiatives.

Jerry has spearheaded the recruitment and retention efforts of Alexian Brothers Health System, The University of Chicago Medicine, Northwestern Memorial Health Care, and St. Jude Children’s Research Hospital.

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