19.3 Billion Online Searches Conducted In October. 4% Increase From Last Month.
Google Sites continues to lead the explicit core search market in October (2013) according to the new report monthly analysis of the U.S. search marketplace from comScore.
Google Sites led the U.S. explicit core search market in October with 66.9% market share (no change from last month), followed by Microsoft Sites with 18.1% (up 0.1 percentage points) and Yahoo! Sites with 11.1% (down 0.2 percentage points). Ask Network accounted for 2.6% (up 0.1 percentage points) of explicit core searches, followed by AOL, Inc. with 1.3% (no change).
Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
19.3 billion explicit core searches were conducted in October, with Google Sites ranking first with 12.9 billion (up 4%). Microsoft Sites ranked second with 3.5 billion searches (up 4%), followed by Yahoo! Sites with 2.2 billion (up 2%), Ask Network with 499 million (up 5%) and AOL, Inc. with 260 million (up 4%).
In October, 68.4% of searches carried organic search results from Google, while 27.1% of searches were powered by Bing (Microsoft).