1/3 Of American Adults Now Own Tablet Computers According To Pew

Over the last four years, the number of adults owning a tablet computer has increased by 1033% from 3% in 2010 to 34% in 2013, according to a new report from the Pew Research Center.

While nearly every demographic group showed an increase in tablet ownership over the last year, the report said, the fastest-growing groups included 1) more affluent households making over $75,000 a year, 2) college graduates as well as adults between the ages of 35 and 44, and  3) parents.

With smartphones, Pew has seen a very strong correlation with age where most younger adults own smartphones, regardless of income level. But when it comes to tablets, adults in their thirties and forties are now significantly more likely than any other age group to own this device.

The report showed no differences in tablet adoption between men and women, or specific racial or ethnic groups.

The continued growth of devices like the Kindle Fire, Samsung Galaxy Tab, Google Nexus and Apple iPad have chipped away at sales figures for laptop computers over this same time period, so much so that many industry analysts now predict that tablet sales will surpass laptop sales soon, most likely within in the next two years.

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