While it may be tempting to look to a recruitment communications firm to simply handle the logistics of ad development and media placement, things do not begin there ... nor should they end there. At least not to our conception of successful recruiting.
The goal should be one of proactivity, of building talent communities, of looking down the road, of sourcing before the need. This requires a holistic approach toward your recruiting objectives, taking a high-level view of your past history, identifying and rectifying areas of pain, and capitalizing on your brand differentiation for strategic advantage.
The advertising will come, but it’s not the endgame. Your ultimate ROI is calculated in the processes preceding the external communications.